One of the challenges clubs often face is how to keep members at their club and entice them into renewing their memberships. Golf clubs face rising troubles, but there are some things you can do to increase interest in your golf club and gain and retain more members.
Offer a Subscription
This is something that is being done by more and more clubs as they realize the value it adds to their facility. Memberships become more like monthly subscriptions and are renewed automatically until the member opts out. These are often more cost-effective for members and are more likely to attract millennials, who enjoy flexibility and may stray from entering long-term contracts.
Another option that top golf course consulting professionals are seeing more often is weekday memberships. These are memberships that offer guests access to courses on weekdays, which are typically less busy for golf clubs. They are less expensive than a typical membership and you will see many older individuals enjoy the benefits of these memberships.
Many people simply enjoy heading to their local club so that they can enjoy the amenities that are offered. Whether they are unable to golf or simply enjoy watching others play, a social membership can be fitting and may be more in demand than you expect. Social members will be able to spend time at the pool and do everything else your clubhouse offers, though they won’t be hitting the course.
As you can see, there are several different ways you can increase membership. By making adjustments to the types of memberships or subscriptions you offer, you can attract more guests and may see a rise in the amount of traffic at your facility. Consider seasonal memberships and other types of subscription-based offers for your guests.